The Genesis Collection is The Swaraj Projekt's first foray into elevating the artist-fan experience. Featuring some of India's most promising independent artists, each NFT is a handcrafted audio-visual work born out of collaboration.
Each NFT in the Genesis Collection is collaboratively made by the Swaraj producers, vocalists and visual artists.
Each producer creates a beat for vocalists to sing over. The background of the NFT is a visual interpretation of the beat.
Vocalists spanning multiple genres sing over the beat, adding their own spin to complete the song.
The centrepiece of the NFT showcases artist portraits captured by @simone, with visual art created by @swaraj and @ryden.
The Swaraj Artists are a collective of musicians, producers and visual artists who hail from different quarters of India. Representing a range of styles and sensibilities, they are united by a mission to elevate the artist-fan relationship by creating unique forms of IP.